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Reference Books List-Subjectwise |
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S.No |
Author |
Title |
Publisher/Place |
1 |
Kotler Philip & Keller Kdmlone |
Marketing Management |
Prentice Hall Of India,New Delhi |
2 |
Kotler Philip & Keller Kdmlone |
Marketing Management |
Prentice Hall Of India,New Delhi |
3 |
Koontz, harold & Weihrich Heinz |
Essentials of Management |
Tata Mcgraw Hill |
4 |
Koontz, harold & Weihrich Heinz |
Essentials of Management |
Tata Mcgraw Hill |
5 |
Strauss,Judy & Others |
E-Marketing |
Prentice Hall Of India,New Delhi |
6 |
Kardes,Frank R. |
Consumer Behavior 7 Managerial Decision Making |
Prentice Hall Of India,New Delhi |
7 |
Ajami,Riad A. & Others |
International Business |
Prentice Hall Of India,New Delhi |
8 |
Kotler Philip & Others |
Marketing Management |
Pearson Education |
9 |
Kotler Philip & Others |
Marketing Management |
Pearson Education |
10 |
David,Fred R. |
Strategic Management |
Pearson Education |
11 |
David,Fred R. |
Strategic Management |
Pearson Education |
12 |
David,Fred R. |
Strategic Management |
Pearson Education |
13 |
Kotler Philip & Gary,Armstrong |
Principle Of Marketing |
Pearson Education |
14 |
Kotler Philip & Gary,Armstrong |
Principle Of Marketing |
Pearson Education |
15 |
Kotler Philip & Gary,Armstrong |
Principle Of Marketing |
Pearson Education |
16 |
Kotler Philip & Gary,Armstrong |
Principle Of Marketing |
Pearson Education |
17 |
Kotler Philip & Gary,Armstrong |
Principle Of Marketing |
Pearson Education |
18 |
Nicholar,John M. |
Project Management For Business & Technology |
Pearson Education |
19 |
Nicholar,John M. |
Project Management For Business & Technology |
Pearson Education |
20 |
Kandula,Srinivas R. |
Human Resources Management In Practice |
Pearson Education |
21 |
Kandula,Srinivas R. |
Human Resources Management In Practice |
Pearson Education |
22 |
Kandula,Srinivas R. |
Human Resources Management In Practice |
Pearson Education |
23 |
Pareek,Udai & Rao,T.V |
Designing & Managing-Human Resourse Systems |
Oxford & IBH Publishers |
24 |
Pareek,Udai & Rao,T.V |
Designing & Managing-Human Resourse Systems |
Oxford & IBH Publishers |
25 |
Ramswamy,V S & Namakumari,S |
Marketing Management |
Macmillan India Lim.,Delhi |
26 |
Ramswamy,V S & Namakumari,S |
Marketing Management |
Macmillan India Lim.,Delhi |
27 |
Seth,M.L |
Money,Banking,International trade & Public Finance |
Laxminarayan Agrawal,Agra |
28 |
Kapoor,V.K |
Operations Research |
Sultan Chand & Sons,New Delhi |
29 |
Rao,P.Subba |
Essentials Of Human Resourse Management & Industrial Relations |
Himalaya Publishing House |
30 |
Rao,P.Subba |
Essentials Of Human Resourse Management & Industrial Relations |
Himalaya Publishing House |
31 |
Horne,James C.Van |
Financial Management & Policy |
Pearson Education |
32 |
Horne,James C.Van |
Financial Management & Policy |
Pearson Education |
33 |
Keegan,Wareen J.& Green,Mark C. |
Global Marketing |
Pearson Education |
34 |
Keegan,Wareen J.& Green,Mark C. |
Global Marketing |
Pearson Education |
35 |
Murdick,Robert G. & Othersssss |
Information Systems for Modern Management |
Pearson Education |
36 |
JobanPutra,Kuldeep H. |
Global Marketing & Consumer Decision Making |
Paradise Publisher ,Jaipur |
37 |
Sharma,N.K |
Modern Business Law |
Paradise Publisher ,Jaipur |
38 |
Vataliya,K.S |
Business Management Accounting |
Paradise Publisher ,Jaipur |
39 |
Cherunilam,Francis |
International Business |
Prentice Hall Of India,New Delhi |
40 |
Cherunilam,Francis |
International Business |
Prentice Hall Of India,New Delhi |
41 |
Prasad,L M |
Organisational Behaviour |
Sultan Chand & Sons,New Delhi |
42 |
Prasad,L M |
Organisational Behaviour |
Sultan Chand & Sons,New Delhi |
43 |
Prasad,L M |
Organisational Behaviour |
Sultan Chand & Sons,New Delhi |
44 |
Prasad,L M |
Organisational Behaviour |
Sultan Chand & Sons,New Delhi |
45 |
Prasad,L M |
Organisational Behaviour |
Sultan Chand & Sons,New Delhi |
46 |
Prasad,L M |
Organisational Behaviour |
Sultan Chand & Sons,New Delhi |
47 |
Prasad,L M |
Organisational Behaviour |
Sultan Chand & Sons,New Delhi |
48 |
Robbins,Stephen P.& Others |
Organisational Behaviour |
Pearson Education |
49 |
Robbins,Stephen P.& Others |
Organisational Behaviour |
Pearson Education |
50 |
Robbins,Stephen P.& Others |
Organisational Behaviour |
Pearson Education |
51 |
Robbins,Stephen P.& Others |
Organisational Behaviour |
Pearson Education |
52 |
Robbins,Stephen P.& Others |
Organisational Behaviour |
Pearson Education |
53 |
Robbins,Stephen P.& Others |
Organisational Behaviour |
Pearson Education |
54 |
Robbins,Stephen P.& Others |
Organisational Behaviour |
Pearson Education |
55 |
Sinha,P.R.N & Others |
Industrial Relations,Tradeunions,& Labour Legislatios |
Pearson Education |
56 |
Sinha,P.R.N & Others |
Industrial Relations,Tradeunions,& Labour Legislatios |
Pearson Education |
57 |
Joshi,Rakesh Mohan |
International Business |
Oxford,Uninversity Press |
58 |
Joshi,Rakesh Mohan |
International Business |
Oxford,Uninversity Press |
59 |
Joshi,Rakesh Mohan |
International Business |
Oxford,Uninversity Press |
60 |
Sharma,Ashok |
Tourism Development |
RBSA Publishers,Jaipur |
61 |
Acharya,Ram |
Tourism & Culture Heritage Of India |
RBSA Publishers,Jaipur |
62 |
Jha,S.M |
Services Marketing |
Himalaya Publishing House |
63 |
Desai,Vasant |
Small-Scale Industries&Entrepreneurship |
Himalaya Publishing House |
64 |
Kazmi,Azhar |
Strategic Management&Business Policy |
McGraw Hill Edu.,India |
65 |
Rao,P.Subba |
Human Resources Management |
Himalaya Publishing House |
66 |
Vohra,N.D |
Quantitative Techniques in Management |
Tata Mcgraw Hill |
67 |
Nihalani,Meeta & Agrawal,Ashwini |
Managerial Communication |
Ritu Publication,Jaipur |